(Why Africa?)

Sell off obsolete inventory discreetly without cannibalizing existing trade.

We sell your obsolete inventory through physical hubs located in close proximity to the peri-urban settlements that house the majority of consumers in Africa, discounted products are never publicly exposed online, with customers buying directly from our hubs or agent.

Zero brand erosion

Low levels of direct brand trade
Low levels of affordability
Limited opportunity for full price retail

Africa loves fashion

1.3 billion potential customers
High levels of brand affinity
Limited choices available

Sustainable fashion

(Affordability index)

Consumers in Africa can't afford to buy brands at retail prices.

(Current consumer behaviour)

Consumers inability to purchase quality clothing drastically increases waste on the continent.

(What African consumers are buying)

56%

Donated clothing

40% dead on arrival Greenpeace

Counterfeit goods

Illegal trade robbing brands of equity

25%

Cheap synthetic imports

Lowest lifespan

11%

Top 100 Global fashion brands

Inability to scale trade

(Product Flow)

Supply chain

Collection from anywhere

Distribution Centers
Stores
Factories

We rejuvenate end of line textiles

Technology helps us sort and value
Cleaning + Reconditioning
Garment re-enters circulation

(hubs for customers + agents)

Distribution

Factory

We buy overstock at factory or retail level preventing excess stock going to waste.

Store

We buy customer returns, with capability to process, sort and recondition.

Consumer

We aim to reduce the circulation of wasteful second hand clothing and cheap imports by giving customers a third option.

Faro Impact

For every kilogram of clothing we sell we pledge to save one kilogram of textile waste from the landfill.

Join Faro’s supplier network

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